Effective Date: 11.07.2025
Last Updated: 11.07.2025

At The New Wellington ("we", "our", "us"), your privacy is of the utmost importance to us. This Privacy Policy explains how we collect, use, store, share, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

The New Wellington
383 Brettell Lane
[Website URL]

We are the data controller for the personal information we collect and process.

We may collect and process the following types of personal information:

• Full name
   
• Contact details (phone number, email address)
   
• Date of birth (for age verification)
   
• Dietary preferences or allergies (when you notify us)
   
• Booking/reservation details
   
• Payment information (if processed directly)
   
• Loyalty or promotional programme participation
   
• Feedback and reviews
   

• IP address
   
• Browser and device details
   
• Pages visited and time spent
   
• Referral source
   

• CCTV footage (for safety, crime prevention, and insurance purposes)
   
• Wi-Fi usage data (if you connect to our public Wi-Fi)
   

We use your personal data for the following purposes:

• To process and manage your bookings and reservations
   
• To provide food and drink services safely and accurately
   
• To communicate with you regarding your visit, feedback, or queries
   
• To personalise your experience (e.g., remembering your preferences)
   
• To send occasional marketing messages or promotions (if you’ve opted in)
   
• To administer loyalty programs or competitions
   
• To ensure safety and security via CCTV monitoring
   
• To comply with legal obligations (e.g., age verification, tax reporting)
   

We process your personal data under the following legal bases:

• Consent – for marketing communications and promotions
   
• Contract – to fulfil bookings or services you’ve requested
   
• Legal obligation – where we are legally required to retain records or verify age
   
• Legitimate interests – for improving our services, ensuring security, and understanding customer preferences
   

If you opt in to receive marketing from us (e.g., via email, SMS, or newsletters), we may use your details to inform you of:

• Upcoming events
   
• Special offers or discounts
   
• New menu items
   

You can opt out at any time by clicking “unsubscribe” in our emails or contacting us directly.

We may share your data with trusted third parties, including:

• IT service providers (e.g., web hosting, booking systems)
   
• Payment processors
   
• Marketing platforms (e.g., email newsletter providers)
   
• Law enforcement or public authorities when required
   

We never sell or rent your personal information.

Our premises may be monitored by CCTV for:

• The safety of staff and customers
   
• Crime prevention and detection
   
• Insurance and incident reporting
   

Footage is stored securely and typically retained for no longer than 30 days, unless required for investigation.

If you use our guest Wi-Fi:

• We may log device information, session times, and bandwidth use.
   
• Usage data is anonymised and used to ensure network security and performance.
   

You have the right to:

• Access the personal data we hold about you
   
• Correct inaccurate or incomplete data
   
• Delete your data (“right to be forgotten”), where applicable
   
• Restrict or object to how we process your data
   
• Withdraw consent at any time (especially for marketing)
   
• Data portability (receive your data in a structured format)
   

To exercise your rights, contact us at [Insert Contact Email].

If you are unhappy with our response, you may contact the Information Commissioner’s Office (ICO):
Website: https://ico.org.uk/
Phone: 0303 123 1113

We only retain personal data for as long as necessary for the purposes outlined above, including legal, accounting, or reporting requirements. This typically includes:

• Booking and payment records: up to 7 years
   
• CCTV footage: 30 days
   
• Marketing data: until you unsubscribe or request deletion
   

We implement appropriate technical and organisational measures to protect your personal data, including:

• Encrypted payment systems
   
• Secure data storage
   
• Access controls and staff training
   

Our website uses cookies to enhance your browsing experience and collect analytics. You can manage or disable cookies via your browser settings.

For more details, see our Cookie Policy [Insert link if available].

Our services are not intended for children under the age of 18. We do not knowingly collect data from individuals under this age.

We may update this policy from time to time. The latest version will always be available on our website, and significant changes will be communicated directly where appropriate.

For any questions or concerns about this Privacy Policy or your personal data, please contact:

The New Wellington
383 Brettell Lane, Brierley Hill DY5 3LQ

[Contact Email]